Firstly, the most important thing children need to acquire is a love of reading. If children love books — and are being read to — then I can guarantee they will become avid readers; it is simply a natural extension of the process. Enjoying books naturally leads to interest in text and a desire to read for themselves. The general rule is that parents who enjoy reading have children who enjoy reading too – and in my many years of early childhood practice, I have never seen an exception to that rule.
Parents who love to read can love to read anything. We do not need to pretend to love the greatest works of literature, we merely need to be seen reading from time to time; reading anything will do – newspapers, magazines, picture books – all can be used to instill a love of reading in your child.